„It means to know where you are going, so as to understand where you are now and make sure if the steps you are taking are going to the right direction. It is unbelievable easy in the business to drop into a work-trap, to work more and more, so that you are climbing the ladder of success only for making discovery that the ladder is leaning against the wrong wall.”

Stephen R. Covey

Profitability of the company and its success, according to our experience, depends more and more on the marketing strategy and the knowledge of the market than the efficiency of the trade network or on the effectiveness of promotion. You can say that the company, which discovered thoroughly its market and worked up a successful marketing strategy, has much higher chances that his promotion will be efficient.